Since 2010, the music video has had over 600 million views, and is still watched by people at a daily basis, as seen from the video analytics screenshot to the right. Lastly, this music video has shown me that lighting can be used very effectively, to create certain emotions, or portray the way that a person is feeling, which is a very useful trait to be able to use in I and my group’s music video project. ‘Not Afraid’, by Eminem is a rap song, released as his seventh’s studio album’s (Recovery) lead single in 2010. Secondly, this music video has made it clear that we can implement a clear link between a narrative and the artist’s or bands performance, throughout the music video, whilst constantly cutting in-between both, which I feel is more effective than having an entirely performance or narrative based video. Firstly, this music video has shown me that I and my group can advertise our branding, or key messages throughout the video, in the form of Easter Eggs, which are subtle, and creates a sense of playing a game with the audience, which I feel is much more effective than branding that is forced onto the audience. Overall, I feel that this music video will help my group’s music video, as although it does not fall into the house genre, but rap, it still has certain elements and techniques that I feel could be transferred into our project. Time to put my life back together right now”, suggesting that he is angry at the fact he was an addict, and is putting his life back in order, or could also mean, that he wants to gain control from the music industry, who may actually be the culprits of his bad decisions in life. This is supported by Eminem rapping, ‘I'm manning up, I'ma hold my ground, I've had enough, now I'm so fed up. This rap was written by Eminem to inform his fans about the wrong turns he took in life, which was when he had an addiction to drugs, and so in this track Eminem is stating that he is “Not Afraid” of sharing that with the world, and by doing this, he is overcoming the obstacles that he faced, to allow his life to return back to normal.
Throughout the music video, a key theme of standing up to face your demons is represented, as well as a theme of coming out of the darkness and recovering your life once again. Eminem is then located in a mirror maze, which makes him slightly confused at first, but then he breaks the glass, and returns to New York City, which is shown to be half destroyed, and Eminem then takes a suicide leap, but instead of dying, he gains the ability to fly, and then flies around the city, returning to the rooftop where the music video had begun. As the video progresses, Eminem is repeatedly shown as being indestructible, as he crosses a busy high street, without stopping for cars, and without trying, he manages to avoid the cars. ‘Not Afraid’ begins with Eminem shown standing on a rooftop in Manhattan, who is then repeatedly shown rapping in a shanty-looking apartment.
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